General Customer Insights

We want to analyze our Shopify orders, returns, and discount data to identify trends and gain deeper customer insights.

Our key questions include:

• What is our repeat order rate trend over time?

• What is our lifetime value trend over time?

• What is the trend of our AOV (average order value) over time?

• Where are our best customers located geographically?

• Are there specific products that create better customer loyalty and higher LTV?

• Is there a difference between customers who use discounts versus those who don't?

• Is there a difference in behavior between customers purchasing from brand #1 versus brand #2?

We're looking for a comprehensive analysis that can help us understand customer behavior patterns and identify opportunities to improve retention and lifetime value.